Merle champions nonprofit leaders.
She develops and promotes innovative marketing tools and practices to build strong, sustainable organizations.
Merle Benny is the founder of Nonprofit Champion, home to smart nonprofit leaders. Additionally, she’s a humorous and dynamic speaker, a skilled workshop leader and an enthusiastic host at Nonprofit Champion networking events.
Merle enthusiastically shares her passion for nonprofits, marketing and storytelling. As a consultant and coach she provides support and creative problem solving to nonprofit leaders and other consultants.
Merle is a presenter at the Nonprofit Consultants Institute, an annual training offered by Association of Nonprofit Specialists for new and rising consultants.
Previously, Merle was a founder and partner at Thinc., an advertising and creative company. There she produced strong brands, inspirational videos, successful events and engaging online and print communications for start-ups, corporations and nonprofits.
Merle began her career managing and marketing educational programs for McGraw Hill and AIG. She is a graduate of Rutgers University.
In her own words…
I love a good story!
I learned to tell them by writing direct mail letters. I wasn’t soliciting funds back then; I was running corporate conferences and sold them through direct mail (imagine making a telecommunications conference sound exciting!). That led to developing marketing materials for some of the world’s biggest brands.
When communications moved online I produced the first corporate mega-site. Then I had the opportunity to work with leading Internet pioneers, providing marketing and production services.
But I kept up an active volunteer life. So, along the way I would take what I learned and apply it to the nonprofits that I loved, helping them raise money. Of course, I discovered, as you have, the great pleasure of helping an organization succeed. That’s why I became a fundraiser!
Long before I started Nonprofit Champion, even before my corporate career, I loved volunteering. Combining my leadership skills and compassion to creatively address a need is my idea of fun! I am thrilled to devote all my energy to the growth and success of nonprofits and their champions.
Juliette Low was my first idol. When I learned about the founder of Girl Scouts I was just a Brownie. But I can remember feeling inspired by this woman who traveled to England and then came home to form a national organization just for girls.
It took a few years but I discovered that I wanted to help create and support more Juliette Lows. My strength and my desire is to help you communicate your vision and attract the means to make it a reality.
Stories are one of the great tools you can use to become a Nonprofit Champion. A good story is the beginning of a relationship.
You have a great story and I want to hear it!